Most boutique owners post in their group and hope. Then they wonder why only a handful of the same faces ever see it.

The Facebook algorithm decides who sees your posts, and it is making that call based on signals you can actually influence. This guide walks you through 17 of them, one at a time, in plain language.

You will learn which words to keep out of the post itself so it does not get flagged as a sales post, why commenting on your own content pushes it back to the top of the feed, how often to post for maximum exposure, and why posting as yourself instead of your page changes everything.

There are the small mindset shifts too. The typical customer needs to see an item around ten times before she buys, so posting the same piece twice is not annoying, it is smart. Realistic photos beat stock imagery. Hashtags are doing nothing for you on Facebook.

Every tip comes with a checkbox. Work through them one at a time and tick them off as they become habit. Pick three to put into practice this week, then add another three next week.

What is included

• 5 page PDF guide, instant digital download

• 17 posting tips, each with a checkbox to tick off

• Guidance on posting frequency for maximum reach

• How to word posts so the algorithm does not suppress them

• Engagement post ideas that sell without sounding salesy

• The hype squad strategy for getting comments rolling on every post

• A simple plan for putting the tips into practice three at a time

Who it is for

Any boutique owner running a Facebook group who feels like she is posting into the void. Works whether your group has 50 members or 5,000.