If you have a storefront or offer local pickup, your Google Business Profile is the highest return marketing asset you are probably ignoring. It is free, and the boutiques showing up first locally are not the ones with the biggest budget.
 
This guide is current, which matters here. Google retired the Questions and Answers section and verification is now usually a video walkthrough, so most advice still floating around is out of date.
 
What is inside:
What changed recently and why it matters
Claiming your listing and passing video verification the first time
Every profile field, including the ones most boutiques skip
Photos that convince someone to drive to you
Getting reviews, plus the four things that get your reviews wiped
Weekly posting that keeps the profile active
The website half of local SEO
A consistency checklist across ten places you are listed
What gets a listing suspended and how to appeal
A twenty minute weekly routine and a 30 day plan
 
For the boutique owner with a shop, a pickup option, or a local customer base.
Instant download. Yours to keep.