A bad event costs you a booth fee, a Saturday, and your energy. A good one pays you back for months. The difference is almost entirely knowable before you pay.
 
This guide covers the nine questions to ask an organizer, how to lay out a booth that pulls people in instead of blocking them out, and the email capture step almost every vendor skips.
 
What is inside:
How to pick events worth doing, plus the booth fee math
A four week countdown before the event
Booth layout, with four principles and five zones
How much inventory to bring and what mix
A booth kit checklist covering display, selling, and survival
Card reader setup, including the offline problem nobody warns you about
Capturing emails at the table, with four offers ranked by what converts
How to work the table, and what not to do
The 48 hours after, with a follow up email
An event scorecard that tells you whether to go back
 
For the boutique owner doing markets, pop ups, and vendor events, or thinking about her first.
Instant download. Yours to keep.