Doubling your traffic costs money. Moving your conversion rate does the same thing to your revenue and costs you a weekend. Fix the site first.
 
This guide walks every part of the path, from homepage to checkout, and ends with a diagnosis section that reads your own numbers back to you and points at the likely cause.
 
What is inside:
What conversion is, with rough benchmarks for apparel
The four reasons people leave without buying
Homepage, product photos, and a full product page checklist
Sizing and fit, which stops more apparel sales than price
Navigation, collections, and search
Mobile and speed, where most lost sales live
Trust signals, policies, and getting your first reviews
Cart and checkout, where the money leaks out
Capturing the visitors who do not buy today
How to tell what is broken from your own numbers
A first 30 days that changes one thing at a time
 
For the boutique owner getting traffic and not enough orders.
Instant download. Yours to keep.