Doubling your traffic costs money. Moving your conversion rate does the same thing to your revenue and costs you a weekend. Fix the site first.

This guide walks every part of the path, from homepage to checkout, and ends with a diagnosis section that reads your own numbers back to you and points at the likely cause.

What is inside:

• What conversion is, with rough benchmarks for apparel

• The four reasons people leave without buying

• Homepage, product photos, and a full product page checklist

• Sizing and fit, which stops more apparel sales than price

• Navigation, collections, and search

• Mobile and speed, where most lost sales live

• Trust signals, policies, and getting your first reviews

• Cart and checkout, where the money leaks out

• Capturing the visitors who do not buy today

• How to tell what is broken from your own numbers

• A first 30 days that changes one thing at a time

For the boutique owner getting traffic and not enough orders.

Instant download. Yours to keep.