Both platforms connect brands to independent retailers and both take a cut. What differs is who is shopping, how they buy, and how much it costs you. This guide covers setup on each and the part that saves real money.
 
Inside you'll find:
Which platform suits your product, and whether you need both
The full fee stack for each, including the payment processing that sits on top of the headline percentage
A worked example on a $500 order showing roughly $85 difference between a marketplace order and one through your own link
The zero commission route explained properly: how it works on each platform, why a retailer accepts the invitation, and why the sequencing matters
The mistake that costs the most: an existing account ordering the wrong way, which can be charged as a marketplace introduction on every order she ever places
A pre application checklist covering business documents and everything your catalogue needs
Onboarding walkthroughs for each platform, from application through store setup, terms, payout speed, and go live
Listings that work on a marketplace grid: photos, titles, packs, minimums, and keeping inventory honest
Shipping, free shipping programs, and reading carefully who absorbs that cost
Net terms, and why the platform carrying the credit risk is the underrated benefit
Getting found: responsiveness, fresh assortment, samples, and seasonal events
Fulfilment, cancellations, returns on opening orders, and following up to get reorders
A 90 day plan, in the order that protects your commission
 
Who it's for: brands selling to boutiques, whether joining a marketplace or already on one and paying more than they need to.
 
Delivery: instant digital download, 24 page PDF.
 
Please note: not affiliated with or endorsed by Faire or FashionGo. Fee structures have changed more than once. Rates were checked against each platform's own published information at the time of writing. Confirm current terms before making pricing decisions.