A marketplace listing is a shop window on a busy street. Outreach is walking into the shops you actually want to be in and introducing yourself. Both work. Only one of them lets you choose.
 
Inside you'll find:
Why the accounts you find yourself are worth more, including at zero commission through your own marketplace link
Defining your ideal stockist in six lines, plus who you are deliberately not for
The research shortcut that turns a blank page into a prospect list: find the shops carrying brands you would sit beside
Ten places to find boutiques worth contacting, including stockist pages, market lists, and referrals
An eight point qualifying checklist, and why disqualifying freely is progress
Finding the buyer's name and an address that reaches her, plus what to send when you cannot find one
The five elements of a message that gets read, under 150 words, and the six things never to send
Three cold email scripts and four subject lines
Three DM scripts, and the rules that keep you from being blocked
A five touch follow up sequence over six weeks, with the wording for every touch, including the one that gets the most replies
Handling every common reply: send me the line sheet, your minimum is too high, we are full, and no reply at all
Setting a sample policy in advance rather than case by case
A realistic weekly rhythm, the four numbers to track, and a 30 day plan
 
Who it's for: brands building a stocklist base, and anyone who has sent one email and concluded the shop was not interested.
 
Delivery: instant digital download, 23 page PDF with six copy and paste scripts.
 
Please note: rules on commercial email differ by country and change. This is general good practice, not legal advice.