A marketplace listing is a shop window on a busy street. Outreach is walking into the shops you actually want to be in and introducing yourself. Both work. Only one of them lets you choose.

Inside you'll find:

• Why the accounts you find yourself are worth more, including at zero commission through your own marketplace link

• Defining your ideal stockist in six lines, plus who you are deliberately not for

• The research shortcut that turns a blank page into a prospect list: find the shops carrying brands you would sit beside

• Ten places to find boutiques worth contacting, including stockist pages, market lists, and referrals

• An eight point qualifying checklist, and why disqualifying freely is progress

• Finding the buyer's name and an address that reaches her, plus what to send when you cannot find one

• The five elements of a message that gets read, under 150 words, and the six things never to send

• Three cold email scripts and four subject lines

• Three DM scripts, and the rules that keep you from being blocked

• A five touch follow up sequence over six weeks, with the wording for every touch, including the one that gets the most replies

• Handling every common reply: send me the line sheet, your minimum is too high, we are full, and no reply at all

• Setting a sample policy in advance rather than case by case

• A realistic weekly rhythm, the four numbers to track, and a 30 day plan

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Who it's for: brands building a stocklist base, and anyone who has sent one email and concluded the shop was not interested.

Delivery: instant digital download, 23 page PDF with six copy and paste scripts.

Please note: rules on commercial email differ by country and change. This is general good practice, not legal advice.