A page broadcasts. A group talks. That is why boutique groups outsell boutique pages, and it is also why groups die when they get run like a second page. This guide covers the whole thing, from the setup decisions that shape everything to what to do when it goes quiet.
 
Inside you'll find:
What a group is actually for, and the three things it is not
Setting it up once: naming it, private but visible, membership questions at the door, and what belongs at the top of the group
Five rules that get read, why each one earns its place, and stating the consequence in advance so enforcing them is never personal
Getting your first hundred members, in order of what works, plus why buying members and mass adding both backfire
The first forty eight hours, where a new member decides whether she stays
A weekly content rhythm you can actually keep, with a fill-in grid to write your own
The one to two ratio between selling and not selling, and why the non selling posts are what make the selling ones visible
Post formats that get replies, and how to ask questions that cannot be answered with yes
Turning the group into sales: giving the group first access, making the drop an event, member only offers, and letting the group vote on what you buy next
Moderation for the four things that will happen, including a complaint posted publicly and unkindness about bodies or budgets
A two week reset for when engagement drops, plus the obvious things to check first
Why the group is rented ground, and how to move members somewhere you own
A week by week 30 day plan with checkboxes
 
Selling live inside the group is covered in the Live Selling Guide, including comment to claim rules and invoicing. This guide builds the room those lives happen in.
 
Who it's for: boutique owners starting a group, or running one that has gone quiet.
 
Delivery: instant digital download, 17 page PDF with fill-in pages.