Ads Manager is intimidating until somebody shows you which buttons to press. This walkthrough takes you screen by screen through building a sales campaign, so you're not guessing at objectives, budgets, or pixel settings.

Inside you'll find:

• How to spy on your competitors' live ads through the Facebook Ad Library, so you know what content and copy is already working in your niche before you spend a dollar

• All six campaign objectives explained in plain language, and why sales is the right one when you're selling a product

• Setting up a manual sales campaign and naming it properly using TOF, MOF, and BOF so you can tell cold, warm, and hot audiences apart

• Ad set setup: conversion location, performance goal, pixel, and what to leave blank

• Budget and schedule, including daily versus lifetime budget and a realistic starting point

• Audience setup for a cold campaign, plus a tip for finding detailed targeting ideas from the ads already in your own feed

• Ad creative: format choice, uploading media, placements, primary text, headline, description, and call to action

• Destination and tracking setup, previewing your ad across placements, and a pre publish checklist

Who it's for: boutique and small business owners running their first paid campaign, or anyone who's boosted posts and wants to do it properly.

Delivery: instant digital download, 27 slide PDF walkthrough with screenshots.