Most boutique owners skip Pinterest because it looks like one more account to feed. It isn't. Pins keep working for months or years after you post them, and the people scrolling are already planning to buy something. This course walks you through building a Pinterest presence that keeps sending traffic long after you've stopped touching it.

The eight parts:

• Why Pinterest works differently from every other platform: high engagement, long pin lifespan, and a format built for showing off clothing

• Setting up your business account, writing a keyword rich profile, and verifying your website so you can see what people already pin from your site

• Keyword research using Pinterest's own search suggestions and competitor pins, and building a working list you keep updating

• Creating boards with names, descriptions, and categories that get found instead of buried

• Designing pins that get clicked: image quality, text overlay, and a call to action that doesn't overpower the pin

• Batch creating and scheduling, including how often to pin and how to spread pins through the day

• Reading Pinterest Analytics, testing two versions of a pin, and adjusting based on what your own audience tells you

• Scaling with promoted pins, collaborations, and expanding your product line around what's already pulling

Ends with three actions to take this week, so you finish the course with something done rather than just read.

Who it's for: boutique owners who want a traffic source that keeps working while they sleep.

Delivery: instant digital download, 13 page PDF.