Shopify is straightforward once somebody shows you the order to do things in. This guide takes you from a blank screen to a store that's ready to take orders, with a checklist at the front so you know what to sort out before you even sign up.

Inside you'll find:

• A pre launch checklist covering your brand and store name, logo and colors, tagline, domain, product categories, and navigation structure

• A products checklist: what you'll sell, how to price it, and what your descriptions and images need to say

• Step by step account creation, from the sign up screen through onboarding questions, business address, and legal name

• A tour of the admin panel, including orders, products, customers, and analytics, so you know where everything lives

• Choosing and customizing a theme that actually looks like your brand

• General settings: store name, address, contact info, currency, and time zone

• Setting up payment gateways so you can take money from day one

Every section has a DONE checkbox, so you can work through it at your own pace and pick up where you left off.

Who it's for: boutique and small business owners opening their first Shopify store, or anyone who signed up months ago and stalled out.

Delivery: instant digital download, 26 page PDF.